The SFI Mission Statement

If you're like most SFI affiliates, you started your SFI business to make some extra money...or perhaps a substantial full-time income.  Both are great goals.  Or maybe your goals aren't really about the money, but more about what you can do with that money; perhaps what you aspire to is buying a new house or a new car, or to pay for a college education for your children or grandchildren.  Again, all great goals.
But for many people, there needs to be something even more.  To be truly passionate about what you do, to keep pressing on when results are slow, the goals of money and material things don't always go far enough.  That's why we like to share with our affiliates our company mission statement:

  • To build a community where people from every culture and country in the world can join together, and through the synergy of the community, create income and security, build life-long mutually-benefiting relationships, and better their lives in myriad ways.  
  • To provide a vehicle that is accessible by all, regardless of financial stature, that can bring those who are impoverished out of poverty, to bring meaning to lives, to teach the immense value of self-reliance and respect, and to experience the joy of hard work and personal achievement.  
  • To provide a vehicle that delivers financial enrichment but that never compromises on integrity or quality, to always do the right thing and not just what is expedient.
  • To never stop innovating, to never settle for second best, to always strive for perfection in every space where we operate.
  • To give every member of the SFI community a voice and a role in the direction of the company.
  • To always go the extra mile to serve and satisfy our affiliates, to be their advocate and business partner at all times, to always listen to their voices and treat them with love and respect like we do our own families. 
  • To build something great, to do extraordinary things that will never be forgotten, to leave a legacy that makes the world a better place for all.


As you can see, being an SFI affiliate is about much more than just building a business.  And we hope our Mission Statement also shows you our strong commitment to YOU. The fact is, we owe such a commitment and much more to all our affiliates who have put their trust and faith in us. Indeed, to our affiliates we will we always be eternally grateful!
And, yes, we're a pretty optimistic bunch at SFI and our aspirations are grand...but that's how we roll! We don't put any limits on how big or great we can be, and nor should you.  Yes, we're going for it, and we hope you'll come along for the ride...and maybe even help lead the way.

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